CRECHÉ DESIGN STUDIO
Creché Design Studio is an Interior Design firm offering clients impactful spaces to inspire authentic and holistic living.
Team
Chyna Miller
(Solo)
Role
Project Lead, Market and User Research, Prototyping, UI Design, Brand Design
Duration
March 2022 -
October 2022
PROBLEM
People desire spaces that reflect and inspire a happier, whole life.
These days, people are putting more thought into the spaces they spend the most time in, and in turn, are desiring spaces that reflect the lives they desire to live. With the increasing evidence supporting mindfulness, Creché Design Studio's goal was to provide spaces that inspire intentional living.
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1 in 6 people suffer from mental health issues.
Mental Health Foundation, 2018
70% of a person's lifespan is spent indoors.
Department of Fine Arts, Mansoura University, 2017
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The awareness of the possible health impact of building interiors has grown in recent years and has become even more urgent during the COVID-19 pandemic.
Journal of Corporate Real Estate, 2022
HYPOTHESIS
Wellness-focused Interior Design = happier, healthier families and communities.
Most Interior Design practitioners focus on functionality and beauty. While these are important design principles to feature, it excludes the individual focus of restoring mental health or incorporating environmental concepts to increase overall happiness.
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Crechè Design Studio includes wellness-focused design practices based on psychological mental health theories, clients can experience beautiful and functional spaces that inspire and promote mental well-being.
CLIENT JOURNEY MAP
The typical journey of a potential Interior Design client will look something like this:
Experience frustration with the current design of their space
Be motivated to make changes to their space
Look for a potential designer
Select a designer based on design goals
Discover
Learn
Search
Choose
CLIENT DISCOVERY
Next, I wanted to understand the local market better and how Crechè Design Studio would best serve its clients.
I surveyed the following type of clients:
Doctors
Students
Faculty
Caregivers
Here are a few survey questions:
Have you ever worked with an interior designer before?
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Are you satisfied with your current space?
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What is your biggest frustration with your space now?
"My home is not functional for my growing family and storage is always a challenge to figure out."
- Josh M., MD
"I need a relaxing space where I can decompress at the end of the day."
- Cary R., NP
"My space isn't inspiring enough. I often feel cramped and depressed because there isn't much room and not a lot of natural light."
- Lauren B., Student
RERTURN TO JOURNEY MAP
After conducting client surveys, I realized we were excluding a key demographic.
I found that many clients who were homeowners and owned multiple properties were looking for ways to turn their homes into investment properties. This was a key discovery given the proximity to major universities in the area attracting students, faculty, and health care providers in training to neighboring cities. Clients wanted to take advantage of this growth and uptake in real estate by using thoughtful interior design to attract responsible tenants.
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The user journey for home staging and styling for rental properties would look like:
Have a property available for lease
Be motivated to update space to attract tenants and get ROI
Look for a home staging & rental interior designer
Select a designer with experience in rental property staging
Discover
Learn
Search
Choose
IDEATION
The solution: A website that supports a multi-level business model meeting the needs of different types of clientele.
1.
Allow clients to discover and learn about intentional interior design through discovery consultations.
2.
Provide home staging for real estate investors for short-term and long-term rental properties.
3.
Offer varying levels of interior design services based on the client's budget and stage of design.
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